Mac Tonight (and related information)
Mac Tonight
Mac Tonight
Summary
Mac Tonight is a character that was used in marketing for McDonald's restaurants during the late 1980s. Known for his crescent moon head, sunglasses and piano-playing, the character played the song "Mack the Knife", which was made famous in the United States by Bobby Darin. Throughout the campaign, Mac was performed by actor Doug Jones and voiced by Brock Walsh. Originally conceived as a promotion to increase dinner sales by Southern California licensees, Mac Tonight's popularity led McDonald's to take it nationwide on August 27, 1987. By 1988, the ad campaign had spread worldwide. In 1989, Bobby Darin's son, Dodd Mitchell Darin, sued McDonald's for allegedly infringing upon Darin's likeness. After the lawsuit, McDonald's stopped using the song, and with it the large share of the Mac Tonight ads. There were several attempts to reboot Mac Tonight in the US throughout the 1990s, but none of them took off.
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Related Links
- /pol/
- 2016 Bojangles' Southern 500
- 2016 Munich shooting
- 2024 McDonald's E. coli outbreak
- 4chan
- Al Bernardin
- Animatronic
- Anti-Defamation League
- Arch Deluxe
- Arcos Dorados Holdings
Mac Tonight
Summary
Mac Tonight is a character that was used in marketing for McDonald's restaurants during the late 1980s. Known for his crescent moon head, sunglasses and piano-playing, the character played the song "Mack the Knife", which was made famous in the United States by Bobby Darin. Throughout the campaign, Mac was performed by actor Doug Jones and voiced by Brock Walsh. Originally conceived as a promotion to increase dinner sales by Southern California licensees, Mac Tonight's popularity led McDonald's to take it nationwide on August 27, 1987. By 1988, the ad campaign had spread worldwide. In 1989, Bobby Darin's son, Dodd Mitchell Darin, sued McDonald's for allegedly infringing upon Darin's likeness. After the lawsuit, McDonald's stopped using the song. There were several attempts to reboot Mac Tonight in the US throughout the 1990s, but none of them took off.
Images